Automechanika is the world’s leading trade fair for the automotive industry. This exhibition is a very important event for the Automotive OEM and Aftermarket industry. It took place on 6-9 April 2017 in Istanbul, Turkey. The Automechanika Istanbul closed with a record number of 1.217 exhibitors and 43.874 visitors from around the world. All professionals from the Automotive Manufacturing, Distribution and Repair sectors in the region were present at Eurasia’s number one event full of innovation and knowledge sharing.
Rulman Ticaret-Koyo’s distributor in Turkey has participated in this important event and offered Koyo the opportunity to join forces and to promote our Koyo bearings brand at their booth. Visitors from all over the world visited the booth and a lot of very interesting meetings with Rulman Ticaret’s and their potential- and existing customers took place during this event. The fair was a good opportunity to promote and show Koyo’s product capabilities and technology. Rulman Ticaret is led by the family Bayindir and their focus lies mainly on the automotive spare parts business which reflects 70% of their turnover. The rest is made by the forklift and crane spare part business. Since 2010 the business relationship between Koyo and Rulman Ticaret has been intensified and the successful efforts were reflected by a turnover increase of more than 5 times. Rulma Ticaret is using mainly Koyo products as a premium brand to serve the Turkish market. The target is to increase the "Turkish market focused inventory" in order to cover every demand in a very short lead time.
