Koyo rebranding to JTEKT
To whom it may concern.
February 2022
We would like to inform you that JTEKT Corporation will be unifying all its business brands to the JTEKT brand. For the Bearing business this means that the Koyo brand will be replaced by the JTEKT brand, as of our next fiscal year, starting on April 1, 2022.
JTEKT expects to generate synergies of technologies through Brand unification, to facilitate and proceed with cross sales activities and to create synergies between groups.
This brand unification is made in order to remove barriers between business units, to grant a sustainable growth beyond the next 100 years and to provide more efficient and customer oriented services.
Our customers can rely on the continued good service and quality of our products in the future and our commitment to keep the same excellent business relationship with our valued partners, as in the past.
The official corporate announcement can be found on our corporate website:
